A naked restaurant opening in London now has a waiting list of nearly 30,000 diners before it has even opened - but only a tenth of those will actually have the chance to eat there.
The Bunyadi, which bills itself as London's naked restaurant, is set to open in the capital for three months.
But, despite the doors not being open until June, 28,984 have submitted their email addresses to Bunyadi's waiting list, charmed by the idea of a 'Pangea-like world' of wood-flame grilled meals and a ban on Instagram.
But those hoping to get a spot at one of the wood-hewn seats might be disappointed - because the 42-capacity restaurant will only be able to seat around 3,000 during the pop-up period.
In the restaurant, diners will be allowed to wear clothes. But it will also have a naked section - where photography is strictly banned - in which gowns will be provided, which people must fold and put on the seats on arrival.
The website says they aim to create a world 'free from phones, electric lights and even clothing', using 'natural, home-grown ingredients' to envelope clients in the atmosphere.
Guests will enjoy meals served on handmade clay crockery and edible cutlery, in a space void of the industrialised-world's modern trappings, their website says.
They will dine under a canopy of candle lights, creatively partitioned with bamboo and wicker, as they recline on wood-hewn furniture.
Guests will be offered a vegan and a non-vegan menu, and those who sit in the naked section will be offered lockers to put their clothes in as they change in to their gowns.
Seb Lyall, the founder of creators Lollipop, said: 'We believe people should get the chance to enjoy and experience a night out without any impurities: no chemicals, no artificial colours, no electricity, no gas, no phone and even no clothes if they wish to. The idea is to experience true liberation.'
He added: 'We have worked very hard to design a space where everything patrons interact with is bare and naked.
'The use of natural bamboo partitions and candlelight has enabled to us to make the restaurant discreet, whilst adhering to the ethos behind it.'
Mr Lyall said the body positivity, the trend for more natural ingredients, and nostalgia surrounding days when people didn't take their phones to the table inspired the idea.
He told MailOnline: 'There are a lot of people who want truly natural ingredients, people who are vegan and are very health-conscious. That is one trend.
'But also, everyone has their phone at the dinner table these days. People in their late 20s, 30s and 40s will remember a time when that wasn't the case, and I think they crave the chance to go back to that.
'Another reason is the idea of feeling comfortable in your own skin. There was a controversial ad campaign on The Tube last year, when a protein brand asked "are you beach body ready?"
'I think to feel comfortable, you need to experience that atmosphere, on the beach, or naked, and I think people want the opportunity to do that.'
Lollipop, the inventors of Bunyadi, made headlines last year with the creation of their Owl Cafe in London.
Various breeds were brought to the space, and more than 25,000 people joined the waiting list to take part in the event - based on a trend in Tokyo.
But it angered animal rights campaigners, who launched a petition to stop the pop-up, with one claiming 'It would be hard to think of a more frightening place for owls'.
However, Mr Lyall insisted it was not a strssful experience for the birds, which people realised when they arrived.
He told MailOnline: 'It was very controversial at the time, but when people came and saw what kind of space it was, they could see that there was nothing to worry about.'
Bunyadi will be open in central London for six months.
Culled from Daily mail
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